How Diagnostic Solutions Group Reached Nurses with Verified, Enriched Healthcare Data
Published January 15, 2025 · Updated October 06, 2026 · By Adam Amberlyn, Content Writer
Diagnostic Solutions Group (DSG) needed to reach nurses, but nearly 30% of its CRM records were outdated. MedicoLeads enriched DSG’s existing database with verified nurse contacts, segmented by location, role and nursing specialty, so DSG could run targeted, personalized email campaigns with fewer bounces.
Advancing Custom Diagnostics with 25+ Years of Expertise
Diagnostic Solutions Group, led by Joseph Scrocco, brings 25+ years of expertise in building tailored diagnostic solutions for pharmaceutical companies, healthcare organizations, and government agencies. Their offerings include antibodies, molecular and antigen tests designed for both large-scale screenings and point-of-care settings.
They also provide AI-based test interpretation, AWS-backed data management, custom packaging, multilingual inserts, and training. Known for end-to-end supply chain expertise, they ensure regulatory compliance and temperature-controlled distribution.
Outdated records limited nurse outreach
DSG had a customer database but could not reach nurses reliably. Nearly 30% of its CRM data was outdated, which caused high bounce rates and wasted outreach. Without verified nurse email addresses, campaigns could not be personalized or precisely targeted, which limited engagement with one of DSG’s most important audiences.
Match, clean, append and segment nurse data
MedicoLeads ran a data enrichment and email appending project on DSG’s existing database:
- Match: existing records were matched against MedicoLeads’ verified healthcare email data.
- Clean: outdated and undeliverable records were removed.
- Append: verified, permission-based nurse email addresses were added through multi-layer validation.
- Segment: the enriched list was organized by location, role and nursing specialty for personalized outreach.
The final database was prepared in line with GDPR and CAN-SPAM requirements and delivered campaign-ready, reducing the manual verification work for DSG’s team.
What Changed After the Data Enrichment
After the enrichment, DSG saw:
- Outdated records removed from a CRM where nearly 30% of the data was out of date, and replaced with verified nurse contacts.
- Lower bounce rates and higher email open rates on nurse campaigns.
- Less time spent on manual research by the sales team.
- Higher engagement with nurses, supporting better sales outcomes.
The data used: Nurses Email List → · Learn how MedicoLeads sources and verifies its data on our Data Sourcing & Privacy page.
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MedicoLeads empowers healthcare marketers, sales teams, and agencies with verified medical databases and precision targeting across email and direct channels. Every dataset is structured for compliance, segmentation, and immediate activation.We don’t just provide contacts. We provide access to decision-makers, fuel scalable outreach, and help you transform healthcare marketing into predictable growth.
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