How is an opt-in contact list prepared?

Healthcare Opt-in Contact List
TABLE OF CONTENTS

What is an opt-in contact list?

An Opt-in Contact List is a collection of contact information belonging to individuals who have voluntarily opted-in or subscribed to receive marketing emails or messages. It is considered one of the crucial tools for digital marketing campaigns.
Data Sourcing
Step 1

Data Sourcing

The initial step in creating a database is to manually gather contact information of healthcare professionals from reliable online and offline sources such as web journals, e-book subscription forms, visitor information collected from tradeshows, and news agencies to name a few.

Step 2

Data Appending

Patent machine learning tools verify the contact information collected, and missing fields are appended in this stage, making it easier to compile and segment the contact list.

Data Appending
Data Validation
Step 3

Data Validation

The data in the contact lists are put through an intense scanning process for validation, after which manual verification is done.

The data is then cross verified using social media platforms to authenticate the quality of the database.

Step 4

Data Cleansing

Advanced algorithms are employed statistical and analytical techniques to check and correct anomalies.

The data cleansing process is then implemented to identify the presence of stale data, followed by manual inspection to ensure sublime data quality.

Data Cleansing
Data Accuracy
Step 5

Data Accuracy

In this step, the data is carefully examined to enhance accuracy.

If any record requires manual fixing, our data experts step in to make relevant changes, after which the cycle of validation, verification, and cleaning is repeated.

Step 6

Email Campaigns for Consent

To ensure compliance with global data policies such as CAN-SPAM and GDPR, consent-based information is legalized and legitimized through AB-tested opt-in email campaigns.

Email Campaigns for Consent
Tele-verification & Opt-out Campaign
Step 7

Tele-verification & Opt-out Campaign

Tele-verification campaigns and opt-out mailers are sent to individuals included in our final list to confirm their consent to have their information displayed in our database.

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*No generic data such as [email protected], [email protected], or [email protected] will be provided.
We set the highest bar for privacy and security
CCPA

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GDPR

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ACMA

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EDPS

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CAN-SPAM

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