Multi-Segment Surgical Outreach: How MedicoLeads Powered Entac Medical’s ReachEngine

This case study highlights how MedicoLeads helped Entac Medical execute a large-scale, multi-segment email outreach campaign across five specialist audiences. Through the ReachEngine platform, MedicoLeads combined segmented healthcare data, integrated contact lists, compliance-aligned messaging, and scalable campaign infrastructure to generate more than 13,900 opener records across three outreach waves.

THE COMPANY

Entac Medical – Advancing Surgical Innovation

Entac Medical Inc. is a U.S.-based medical device company and the maker of PrevisEA, an FDA-regulated medical device designed for use in surgical settings.

Led by CEO Buddy Lyons, Entac Medical needed to introduce PrevisEA to a carefully selected audience of clinical and non-clinical healthcare decision-makers. Its outreach strategy focused on specialists and hospital leaders across:

Colorectal and general surgery.
Urology.
Gynecology.
Non-clinical hospital leadership.

Because PrevisEA is a regulated medical device, Entac required a data and campaign partner capable of delivering targeted outreach while maintaining strict compliance across every communication.

THE CHALLENGE

Reaching Specialized Surgical Audiences at Scale

Entac Medical faced a complex outreach challenge: reaching specialized healthcare audiences while maintaining relevance, deliverability, and compliance.

Key challenges included:

Audience segmentation: Reach surgeons, gynecologists, urologists, and hospital leaders through separate campaigns.
FDA compliance: Align PrevisEA messaging with approved requirements.
Multi-wave execution: Run three outreach waves per segment.
List consolidation: Combine Entac’s contacts with MedicoLeads data and remove duplicates.
Email enrichment: Expand a 403-name file through email append.
Infrastructure scaling: Increase sending capacity while maintaining deliverability.
Reply management: Route responses directly to Entac’s inbox.

THE SOLUTION

End-to-End Multi-Segment Campaign Management

MedicoLeads managed the campaign through ReachEngine, covering audience segmentation, data integration, infrastructure, content coordination, and three-wave execution.

Campaign Infrastructure & Segmentation

The campaign was divided by specialty and hospital decision-maker role, with tailored messaging for each audience.

Five audience tracks: Colorectal/General Surgery, Urology, Gynecology, and two Non-Clinical Leader lists.
Three campaign waves: Each audience received a structured three-wave sequence.
Scalable infrastructure: Additional domains were procured and warmed as volumes grew.
Direct replies: Responses were routed to Entac Medical’s inbox.

List Management & Data Integration

MedicoLeads combined its healthcare data with Entac Medical’s existing lists to expand reach and reduce duplicates.

1,800+ contacts: Entac’s surgeon list was integrated into the campaign.
Deduplication: Contacts were matched against the MedicoLeads Colorectal list.
Email append: A 403-name file was enriched with email addresses.
Additional contacts: Sales contacts were added to relevant segments.

Compliance-Aligned Content

MedicoLeads worked with Entac Medical to keep PrevisEA communications aligned with approved messaging requirements.

Template review: Emails were reviewed before launch.
Content coordination: Messaging, CTAs, subject lines, and links were aligned with Entac.
Relevant resource: A Journal of Medical Devices article was included.
Weekly check-ins: Supported approvals, updates, and campaign scheduling.

WHY IT WORKED

A Multi-Layered Approach to Campaign Success

Several factors contributed to the campaign’s success:

Segment-specific execution: Each surgical specialty and hospital audience received messaging aligned with its role and professional context.
Multi-wave drip architecture: Three structured campaign waves created repeated opportunities for engagement.
On-demand infrastructure scaling: Additional domains and ReachEngine capacity allowed campaign volumes to increase without disrupting deliverability.
Integrated list management: Combining MedicoLeads data with Entac’s existing contacts and email append results expanded total reach while reducing duplication.
Compliance-first execution: Close collaboration with Entac’s team helped ensure that FDA-regulated product messaging was reviewed and approved before deployment.
Direct engagement management: Routing replies to Entac’s inbox ensured that the company could manage and follow up with interested contacts directly.

THE RESULTS

Strong Week 1 Performance Across Active Segments

All four active segments achieved a 100% delivery rate during the first campaign wave.

Segment	Delivered	Delivery Rate	Opens	Clicks
Colorectal / General Surgery	5,616	100%	1,434 (29.6%)	1,180 (24.3%)
Urology	2,682	100%	1,234 (49.3%)	639 (25.5%)
Gynecology	1,620	100%	329 (25.2%)	195 (14.9%)
Non-Clinical Leaders	336	100%	91 (32.0%)	38 (13.4%)

The Urology segment delivered the strongest Week 1 performance, achieving a 49.3% open rate and a 25.5% click rate.

Sustained Engagement Across Three Campaign Waves

The multi-wave campaign continued to generate opener activity beyond the initial outreach

Segment	Week 1 Openers	Week 2 Openers	Week 3 Openers	Total Opener Records
Colorectal	1,441	1,456	1,777	4,674
Urology	1,238	1,498	1,622	4,358
Non-Clinical List 1	1,263	774	735	2,772
Gynecology	655	762	431	1,848
Non-Clinical List 2	91	89	88	268

Across all segments and waves, the campaign generated 13,920 opener records.

Key Takeaways

Entac Medical’s campaign demonstrates how targeted healthcare data, multi-wave outreach, and managed campaign infrastructure can support specialist medical device marketing. By combining segmented outreach, integrated contact data, email append services, and compliance-aligned execution, MedicoLeads helped Entac Medical reach 10,254+ contacts and generate 13,920 opener records across three campaign waves, creating a measurable pool of engaged healthcare contacts across surgical specialties and hospital leadership audiences for sales follow-up.