How MedicoLeads Powered AWKO’s Specialist Outreach with 23,154 Verified Healthcare Contacts

This case study highlights how MedicoLeads helped Aylstock, Witkin, Kreis & Overholtz PLLC (AWKO) acquire two highly targeted healthcare contact datasets: U.S. Podiatrists and Foot & Ankle Orthopedic specialists. By combining deep specialty segmentation, ESP-approved contact data, and responsive account management, MedicoLeads delivered 23,154 verified contacts for the firm’s specialist outreach requirements.

THE COMPANY

Aylstock, Witkin, Kreis & Overholtz PLLC – Supporting Complex Litigation

Aylstock, Witkin, Kreis & Overholtz PLLC (AWKO) is a Pensacola, Florida-based law firm focused on complex litigation and mass tort cases. The firm regularly requires targeted healthcare professional data to support its outreach and case development efforts.

Doug Kreis, Attorney at AWKO, oversees data acquisition for the firm’s specialist outreach. As a returning MedicoLeads client, AWKO approached the team with a new requirement for highly specific Podiatry and Foot & Ankle Orthopedic data.

THE CHALLENGE

Reaching Two Niche Specialist Audiences

AWKO needed to source two highly specialized healthcare audiences that required more granular segmentation than standard healthcare databases typically provide.

Key challenges included:

Specialty-level targeting: Identify credentialed Podiatrists (D.P.M.) across the U.S.
Sub-specialty identification: Separate Foot & Ankle Orthopedic specialists from the larger orthopedic physician database.
Data quality requirements: Ensure contacts met ESP-approved and opt-in quality standards.
List consolidation: Combine multiple audience segments into one deduplicated dataset.
Reliable delivery: Receive accurate specialist data within the required timeline.

The challenge was not simply finding healthcare contacts — it was identifying the right specialists with the required credentials and segmentation criteria.

THE SOLUTION

Delivering Specialized Healthcare Contact Data

MedicoLeads worked closely with AWKO to define targeting criteria, validate audience segments, and deliver specialized healthcare contact lists through a structured data acquisition process.

Podiatrists (D.P.M.)

MedicoLeads provided a U.S.-wide list of credentialed Doctors of Podiatric Medicine.

10,506 contacts delivered
ESP-approved and opt-in records
Targeted by D.P.M. credential
Verified professional contact information

Foot & Ankle Orthopedic Specialists

MedicoLeads identified a niche group of Orthopedic Surgeons, Orthopedists, MDs, and DOs specializing in Foot & Ankle and Lower Extremity care.

12,648 contacts delivered
U.S.-based Foot & Ankle Orthopedic specialists
ESP-approved and opt-in records
Filtered from MedicoLeads’ broader orthopedic database

Data Integration & Delivery

MedicoLeads combined both datasets into one consolidated delivery.

23,154 total contacts delivered
Deduplicated combined database.
Delivered through MedicoLeads’ secure client portal.
Completed according to the agreed delivery schedule.

WHY IT WORKED

Granular Segmentation and Reliable Delivery

The engagement succeeded because MedicoLeads could meet AWKO’s exact targeting and delivery requirements.

Sub-specialty segmentation: Foot & Ankle Orthopedic specialists were identified separately from the larger orthopedic audience.
ESP-approved quality: Both lists included opt-in, engagement-validated contacts to support better deliverability.
Deduplicated delivery: The two audiences were combined into one organized dataset.
Responsive support: MedicoLeads confirmed counts, pricing, and delivery timelines quickly.
Repeat-client trust: AWKO confirmed the order and processed payment on the same day, reflecting confidence built through previous engagements.

THE RESULTS

23,154 Specialist Contacts Delivered

MedicoLeads successfully delivered two targeted healthcare datasets for AWKO’s outreach requirements.

Audience Segment	Geography	Contacts	Quality Standard
Podiatrists (D.P.M.)	United States	10,506	ESP-approved, opt-in
Foot & Ankle Orthopedics (MD/D.O.)	United States	12,648	ESP-approved, opt-in
Combined Total	United States	23,154	Verified and deduplicated

MedicoLeads delivered both datasets through its secure client portal, helping AWKO access specialized healthcare professional data for its outreach activity.

Key Takeaways

AWKO’s engagement shows how specialty-level healthcare data can support outreach when broad categories are not specific enough. By identifying both credentialed Podiatrists and the narrower Foot & Ankle Orthopedic sub-specialty, MedicoLeads turned a complex segmentation request into a ready-to-use dataset. The firm received 10,506 Podiatrist contacts and 12,648 Foot & Ankle Orthopedic contacts—23,154 combined, verified, and deduplicated records—all ESP-approved and opt-in. With secure portal-based delivery, responsive account support, and ongoing planning for future specialty data, MedicoLeads reinforced its role as a long-term partner for AWKO’s niche healthcare contact needs.