How Precision Outreach Reached SNF Managers in California

Limited access to verified case managers and discharge planners at hospitals and skilled nursing facilities (SNFs) made referral outreach less efficient for a home healthcare provider. MedicoLeads addressed this challenge by delivering a customized contact list for Southern California, helping the client connect with relevant healthcare professionals through more precise segmentation and reliable contact information.

THE COMPANY

Home Healthcare Provider Delivering Patient-Centered Care

The client provides medical and non-medical services to individuals who need support at home, including post-acute care, skilled nursing, physical therapy, occupational therapy, speech therapy, chronic disease management, and assistance with daily living.

To support referral development, the organization needed to connect with care coordination professionals at hospitals and skilled nursing facilities who work with patients aged 65 and older.

THE CHALLENGE

Overcoming Data Gaps in SNF Outreach and Targeting

The client needed a reliable way to identify relevant referral contacts while excluding organizations and facilities outside its target audience. Several challenges affected its campaign planning:

Industry-specific filtering: The contact list needed to include hospitals and skilled nursing facilities while excluding home health and hospice organizations.
Age-group relevance: Pediatric facilities containing terms such as “children” or “kids” in their names had to be removed to maintain alignment with the client’s senior care focus.
Contact accuracy: Sample reviews identified concerns about outdated phone numbers, inactive direct dials, and professionals who had changed roles.
Sample review limitations: Compliance restrictions limited the client’s ability to evaluate the complete contact list before purchase.
Multi-channel communication: The client required both professional email addresses and direct telephone numbers to support email and phone-based campaigns.

These requirements called for a customized list with clear industry filters, relevant job roles, and dependable contact details.

THE SOLUTION

Precision Data Solutions for Targeted Healthcare Outreach

MedicoLeads created a campaign-ready contact list tailored to the client’s geographic, facility, and job-role requirements.

The solution included:

Precise targeting: Identified case managers and discharge planners at hospitals and SNFs across Southern California.
Strict exclusions: Removed home health, hospice, and pediatric facilities.
Sample review: Enabled the client to assess the file format and suitability before final delivery.
Contact verification: Applied validation processes supporting approximately 95% data accuracy and 85%+ email deliverability.
Replacement assurance: Offered replacements for invalid or mismatched records, subject to agreed terms.
Ready-to-use delivery: Provided 544 contacts, including 60 direct dials.

The contact list was prepared for campaign use, with data-handling processes aligned with applicable GDPR, CAN-SPAM, and CCPA requirements.

THE RESULTS

Driving Referral Growth with Verified Healthcare Data

The final dataset gave the client access to 544 contacts aligned with its hospital and SNF outreach criteria. Facility and role-based filtering helped reduce irrelevant contacts, while direct dials supported outreach beyond email campaigns. The campaign-ready format also simplified list preparation and provided a reusable resource for future targeting. Although specific referral growth or conversion figures were not provided, the tailored dataset gave the client a more organized foundation for reaching care coordination professionals across Southern California.

Customer Feedback

“Thank you for your responsiveness and for refining the data based on our criteria. We appreciate the clarity around validation and the quality of the final delivery.”

— President & CEO, U.S.-Based Home Healthcare Provider