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How Pharmacist Data Solved Diagnostic Green’s Outreach Gaps?

This case study outlines how Diagnostic Green partnered with MedicoLeads to execute a compliant, multi-channel outreach campaign using a verified pharmacist database, targeted email via ReachEngine, and direct mail, highlighting process, challenges, results, and impact for healthcare marketers.

THE COMPANY

Diagnostic Green is a growing force in the U.S. medical diagnostics industry.

Diagnostic Green is a Michigan-based medical diagnostics company delivering reliable, data-driven solutions that support accurate clinical decisions. With a team of 11–15 professionals, it blends agility and industry expertise to serve healthcare providers, labs, and diagnostic partners focused on precision and efficiency.

Guided by a strong marketing and strategy function, including Marketing Specialist Michael Manner, the company prioritizes innovation, compliance, and measurable results. Diagnostic Green continues to strengthen its presence in the U.S. diagnostics market through high-quality, personalized service.

THE CHALLENGE

Reaching the right clinical pharmacists for a time-sensitive product launch wasn’t simple.

Diagnostic Green, a manufacturer of fluorescence-based pharmaceutical solutions, was preparing to launch a high-impact campaign for its product IC-GREEN. The objective was clear: connect directly with licensed pharmacists working in clinical healthcare environments such as hospitals, surgical centers, and outpatient facilities. Retail pharmacists from large chain stores like CVS or Walgreens were intentionally excluded, as they were not part of the target audience.

They faced key obstacles:

❌ No compliant, filtered database of clinical pharmacists.
❌ Email platform limits affecting uploads and deliverability.
❌ No internal postcard mailing for multi-channel outreach.
❌ Tight timelines requiring rapid end-to-end execution.

THE SOLUTION

A fully managed, dual-channel outreach strategy built for precision, speed, and compliance.

After evaluating multiple vendors, Diagnostic Green partnered with MedicoLeads to handle both targeted data acquisition and full campaign execution. The goal was clear: reach licensed clinical pharmacists and launch a coordinated email and direct mail campaign without delays. MedicoLeads delivered an ESP-approved database of 12,549+ licensed pharmacists working exclusively in hospitals, clinics, outpatient centers, and ambulatory surgery facilities, excluding all retail and chain drugstore contacts for precise targeting.

Each record included verified email, full name, facility details, phone number, mailing address, and specialty, enabling compliant personalization and segmentation. Using ReachEngine, MedicoLeads executed a structured mini-drip email campaign, managing design, scheduling, and deployment. Emails were strategically sent at 7:30 AM, 12:30 PM, and 4:00 PM EST to align with clinical workflows, fully compliant with CAN-SPAM and GDPR, and supported by real-time performance reporting.

To amplify digital outreach, over 2,000 personalized postcards were printed and mailed nationwide to verified healthcare facilities. From printing to First-Class Mail delivery, MedicoLeads managed the entire process. By consolidating data, compliance, email marketing, and direct mail under one partner, Diagnostic Green launched its IC-GREEN campaign efficiently and connected with the right clinical pharmacist audience with confidence.

THE RESULTS

A precision-driven campaign delivered measurable impact in record time.

With end-to-end support from MedicoLeads, Diagnostic Green launched a time-sensitive outreach campaign across email and direct mail without delays. The campaign precisely targeted licensed pharmacists in hospitals, clinics, and outpatient facilities, excluding retail and chain drugstores to ensure accurate clinical reach. A structured drip sequence via ReachEngine drove strong deliverability and engagement with built-in compliance controls.

At the same time, 2,000+ personalized postcards were printed and mailed nationwide, expanding visibility without adding operational pressure. From curated data delivery to full execution, the entire campaign went live within seven business days. The speed and precision strengthened trust and set the stage for continued collaboration.https://www.datacaptive.com/reachengine/

Customer Feedback

” MedicoLeads made targeting the right pharmacists seamless and stress-free. Their verified data and multi-channel support allowed us to execute our campaign flawlessly within a week. The results exceeded our expectations, and we now trust MedicoLeads as a key partner for future outreach.”

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Michael Manner

Data that delivers. Campaigns that convert.

MedicoLeads empowers healthcare marketers, sales teams, and agencies with verified medical databases and precision targeting across email and direct channels. Every dataset is structured for compliance, segmentation, and immediate activation.We don’t just provide contacts. We provide access to decision-makers, fuel scalable outreach, and help you transform healthcare marketing into predictable growth.