What are integrated healthcare systems?
What are consumer healthcare products?
Before diving deep into what are the ‘trends’ that lead to integrated healthcare systems in 2022, let us first understand the basic factors because of which trends really matter for a healthcare marketer?
1. Driver’s seat is pre-occupied
2. Consumer as the key point of innovation
3. Healthcare industry on a ‘healthcare spree’
Catching the main essence of this blog, we have come to the core of integrated healthcare systems in 2022.
A whole-some marketing approach
- Explore the four Ws- Marketing has risen beyond Ps and Cs. Wondering what are these? The four Ws of B2B healthcare marketing are: Who, What, Where, Why.
This makes up a very important question as buying habits differ across Baby Boomers (born between 1946-1964), Generation X (born between 1965-1980), The Millennial Generation (born between 1981-1996), Generation Z (born between 1997-2012).
Sometimes there is a maze of requirements and a clever B2B Marketer has to read between the lines and clearly understand what the target audience actually wants. For example, there is a difference between a 24/7/365 provider of healthcare services and a provider of their names. Only a straightforward answer will not only attract the customers, but retain them in the longer run.
From a B2B healthcare marketer’s point of view, it is important to understand the places/channels/mediums through which the customers interact. It can be an online channel (social media, OTT Platforms etc.), offline mediums like bill-boards, signage. Traditional methods like door-to-door marketing, referrals like word of mouth or a mix and match of all the above.
It is as simple as oxygen to living as a Unique Selling Proposition to a marketer. Without a unique selling proposition, there is no point in promoting a brand/service. The qualities that differentiate from others are your strength.