Reaching healthcare organizations that actually need your services shouldn’t feel like cold outreach roulette. Yet for Revenue Management Corporation (RMC Billing), filtering the right decision-makers across diagnostic labs, senior care, and behavioral health was becoming a time-consuming challenge. Their outreach lacked precision—not because of strategy, but because the market demanded data far more granular than names and emails.
To scale intelligently, they needed visibility into who uses which EHR platforms, who leads molecular diagnostics labs, and how to reach senior-level contacts without duplication, wasted cost, or compliance risk. That level of clarity demanded not just a list—but healthcare data engineered for revenue outcomes.
That’s where MedicoLeads stepped in.
Client Profile
- Company: Revenue Management Corporation (RMC Billing)
- Industry: Medical Billing & Revenue Cycle Management
Service Utilized:
- Molecular Diagnostic Laboratories Contact List (USA)
- GEHRIMED Users Contact List (USA)
- NETSMART Users Contact List (USA)
- Direct Dial Contacts & Technology Intelligence
Challenge
Revenue Management Corporation (RMC Billing) is a healthcare-focused revenue cycle management company serving diagnostic labs, senior care facilities, and rehabilitation centers across the United States.
As the company expanded, it faced challenges including:
- Reaching the right decision-makers across Molecular Diagnostic Laboratories
- Avoiding duplicate lab entries and ensuring one accurate record per organization
- Identifying practices using specific EHR platforms—GEHRIMED and NETSMART—to support targeted outreach
- Controlling cost while maximizing coverage across niche healthcare segments
To strengthen their campaign performance, RMC Billing needed verified, compliance-ready healthcare data filtered strictly by technology usage, job seniority, and organizational size.
Solution
RMC Billing partnered with MedicoLeads to develop a structured, phased acquisition strategy tailored to their healthcare outreach needs.
1. Phase 1 – Molecular Diagnostic Labs (USA)
MedicoLeads provided a carefully curated dataset of Molecular Diagnostic Laboratories, filtered by:
- Employee Size: Under 200 employees
- Job Titles: CEO, Founder, Owner, and Senior Decision-Makers
- Deduplication: One record per lab
A special pricing exception was approved to match the client’s budget while maintaining data accuracy.
2. Phase 2 – GEHRIMED EHR Users
To support targeted campaigns, MedicoLeads delivered a verified dataset of facilities using GEHRIMED, including:
- Nursing Homes
- Skilled Nursing & Rehab Centers
- Long-Term & Post-Acute Care Facilities
- Assisted Living & Hospice Providers
Each contact included technology insights, enabling precise alignment with the client’s service offerings.
3. Phase 3 – NETSMART Users Across Behavioral & Community Health
MedicoLeads expanded the coverage further with NETSMART user data, which included:
- Behavioral & Mental Health Providers
- Human & Social Services Organizations
- Community Service Agencies
- Public Health Networks & Hospitals
This widened RMC Billing’s outreach and enhanced their ability to connect with diverse healthcare decision-makers.
4. Compliance & Delivery Support
MedicoLeads ensured seamless delivery through:
- Signed Statement of Work (SoW) and compliance validation
- Secure access via CoreCrate, enabling safe file retrieval
- Dedicated support from the Customer Experience team
- Guidance on using the data for email, sales, and multi-channel outreach
Results
With MedicoLeads data solutions, RMC Billing achieved:
- Stronger Outreach: Access to decision-makers across labs, senior care, behavioral health, and rehab centers
- Technology-Specific Targeting: GEHRIMED and NETSMART insights improved personalization and conversion
- Higher Efficiency: Zero duplicate labs, senior-level contacts only, and cleaner segmentation
- Compliance-Ready Delivery: Proper paperwork and validated datasets ensured smooth deployment
- Cost-Effective Scaling: Phased acquisition supported budget management while expanding coverage
Key Takeaways
This case demonstrates how healthcare organizations can elevate their outreach with technology-driven, decision-maker-level datasets.
By partnering with MedicoLeads, RMC Billing successfully:
- Expanded its reach into high-value healthcare verticals
- Leveraged EHR usage insights for targeted communication
- Accessed clean, verified, compliance-ready healthcare data
- Strengthened the effectiveness of its revenue cycle management campaigns
MedicoLeads continues to support RMC Billing’s growth with reliable data and healthcare intelligence tailored to their evolving outreach goals.