1. Objective
The objective of this case study is to provide a transparent and detailed analysis of how Diagnostic Green, a leading pharmaceutical manufacturer, successfully partnered with MedicoLeads to execute a high-impact multi-channel outreach strategy.
By utilizing a verified and compliance-ready pharmacist database, coupled with tailored email campaigns via Reachengine and direct postcard mailings, the initiative demonstrates how data accuracy, regulatory adherence, and strategic execution drive measurable engagement.
This aims to objectively highlight the end-to-end process, the challenges addressed, the results achieved, and the broader implications for healthcare marketers seeking scalable, targeted, and time-sensitive outreach solutions.
2. Company Overview
- Customer Name: Michael Manner
- Company Name: Diagnostic Green
- Industry: Medical Diagnostics Industry
- Location: Michigan, USA
- Company Size (Employees or Revenue): 11-15 employees
- Customer Title: Marketing Specialist at Diagnostic Green
3. The Challenges
Diagnostic Green, a leading manufacturer of fluorescence-based pharmaceutical products, was preparing a high-impact campaign for its product IC-GREEN.
The goal was to reach licensed pharmacists operating within clinical healthcare environments, including hospitals, surgery centers, and outpatient facilities, excluding retail pharmacists from chains like CVS or Walgreens.
However, they faced several challenges:
- ❌ No access to a filtered, compliant pharmacist database targeting the right clinical settings.
- ❌ Limitations with standard email platforms like Mailchimp, which posed issues with uploading external lists and maintaining high deliverability.
- ❌ No in-house solution for postcard mailing to reinforce campaign messaging via direct mail.
- ❌ Urgent go-to-market timelines requiring fast execution and end-to-end support.
4. The Solution
After vetting options, Diagnostic Green chose MedicoLeads to manage both the data acquisition and execution of a dual-channel outreach strategy, covering email and snail mail campaigns.
4.1 Delivery of a Targeted Pharmacist Contact List
MedicoLeads provided a curated and ESP-approved database of 12,549 licensed pharmacists working in:
- Hospitals
- Clinics
- Outpatient and ambulatory surgery centers
- The list excluded retail chains and drugstore pharmacists.
Each record included full data with contact name, email address, facility, phone number, physical mailing address, and specialty.
4.2 Email Campaign Execution via ReachEngine
MedicoLeads managed the entire mini-drip email sequence using its in-house platform, ReachEngine.
- Support included:
- Campaign design and formatting
- Scheduling across optimal time slots (7:30 AM, 12:30 PM, 4:00 PM EST)
- Compliance with CAN-SPAM and GDPR
- Real-time performance reporting
4.3 Snail Mail Postcard Campaign
MedicoLeads also printed and mailed personalized postcards to over 2,000+ facilities using the verified pharmacist mailing list.
- Services included:
- Postcard printing (Michael’s team supplied the design)
- Labeling and personalization
- First-Class Mail delivery across the U.S.
5. The Results
Thanks to MedicoLeads full-spectrum support, Diagnostic Green launched a time-sensitive, high-precision outreach campaign across two channels, with measurable results:
- Targeting Precision: Successfully connected with licensed pharmacists in clinical healthcare settings, completely excluding retail or drugstore contacts.
- Email Campaign Success: Achieved high deliverability and engagement through a structured, well-timed drip campaign managed via Reachengine.
- Direct Mail Reach: Over 2,000 personalized postcards were printed and mailed seamlessly, without requiring internal handling.
- Speed to Market: The entire campaign, from list acquisition to execution, was completed within seven business days.
- Client Satisfaction: Bonus credits, proactive communication, and full-service execution led to strong client trust and ongoing collaboration.
6. Key Takeaways
This case study demonstrates that accurate data is just one part of successful outreach. Equally important is execution support, especially when time, compliance, and personalization matter.
With MedicoLeads, Diagnostic Green:
- Achieved targeted reach at scale
- Avoided pitfalls of generic platforms
- Leveraged both digital and physical channels
- Enjoyed hands-on, flexible support throughout
Whether you’re a pharmaceutical manufacturer or a healthcare marketer, MedicoLeads provides the data, strategy, and execution muscle to help you go from concept to conversion — fast.
From verified pharmacist databases to email and direct mail execution, MedicoLeads gives you end-to-end outreach support—fast and compliant.
Reach Pharmacists Faster