Apollo is one of the few sales intelligence platforms that publishes its prices. That makes it attractive to healthcare startups, health IT vendors and medical device sales teams that want to start quickly without a long sales cycle.
But Apollo’s sticker price is only half the story. What you actually spend depends on credits: how many you get, what each action costs, and whether you use them before they expire.
This guide explains Apollo’s current plans, using pricing reviewed on Apollo’s official pricing page in October 2026. It shows what credits buy and calculates the real cost for typical healthcare use cases.
Apollo.io Pricing 2026 at a Glance
| Plan | Annual billing (per seat/month) | Monthly billing (per seat/month) | Credits (annual) | Credits (monthly) |
|---|---|---|---|---|
|
Free |
$0 |
$0 |
900 per seat/year |
75 per seat/month |
|
Basic |
$49 |
$65 |
30,000 per seat/year |
2,500 per seat/month |
|
Professional |
$79 |
$99 |
48,000 per seat/year |
4,000 per seat/month |
|
Organization |
$119 (minimum 3 seats) |
Annual only |
72,000 per seat/year |
N/A |
|
Custom |
Contact sales |
Contact sales |
Custom |
Custom |
Apollo’s page says annual billing saves 24%. Prices exclude applicable taxes.
What Each Plan Includes
Free: Basic filters, 2 sequences, the Chrome, Gmail and Salesforce extensions, CRM enrichment for 100 records per month, 1 intent topic, and a record selection limit of 25. Free accounts can connect Gmail only.
Basic: Adds advanced filters, unlimited sequences, 6 intent topics, the deliverability suite, CRM integrations, waterfall enrichment, CSV/CRM/API data enrichment, 5 automated workflows, and a record selection limit of 1,000.
Professional: Adds A/Z testing, AI lead scoring, call recordings with AI insights (4,000 minutes), unlimited Google and Microsoft mailboxes, unlimited daily email sends, and a record selection limit of 2,500.
Organization: Adds 12 intent topics, unlimited meeting events, 8,000 call-recording minutes, custom reports, Salesforce custom objects, SSO, advanced security settings, and a record selection limit of 10,000.
Custom: Apollo describes this plan for teams needing “custom volumes, SSO, advanced security, and dedicated support.” Its FAQ says advanced or custom API integrations are available on Custom plans.
Apollo Credits Explained: What Each Action Costs
Credits are Apollo’s main currency. Here is what each action costs, according to the official pricing page:
| Action | Credit cost |
|---|---|
|
Reveal an email |
1 credit |
|
Reveal a phone number |
8 credits |
|
Enrich data |
1–8 credits |
|
AI research |
1 credit per run |
|
US dialer |
1 credit per 30 seconds |
|
International dialer |
Varies by region |
Key rules from Apollo’s FAQ:
- Credits are pooled across the team and granted upfront at the start of each billing cycle.
- Unused credits do not roll over. This applies to plan credits and purchased add-on credits.
- Add-on credits are charged immediately and renew automatically each billing cycle until you remove them.
- Admins can set per-user credit caps to stop one rep from using up the shared pool.
Apollo does not list a price for add-on credits on its pricing page. You see it in your account when you adjust the credit slider.
Real Cost Per Contact (Calculated)
The figures below are our calculations from Apollo’s published prices. They assume every credit is used.
| Plan (annual billing) | Annual cost per seat | Credits per seat | Cost per credit | Cost per email | Cost per phone (8 credits) |
|---|---|---|---|---|---|
|
Basic |
$588 |
30,000 |
~$0.020 |
~$0.020 |
~$0.157 |
|
Professional |
$948 |
48,000 |
~$0.020 |
~$0.020 |
~$0.158 |
|
Organization |
$1,428 |
72,000 |
~$0.020 |
~$0.020 |
~$0.159 |
On monthly billing, Basic works out to about $0.026 per credit and Professional to about $0.025 per credit.
The takeaway: Higher plans don’t make credits cheaper. They give you more credits and more features. Your real per-contact cost depends on how many credits you actually use and how many of your reveals are phone numbers.
Apollo Total Cost of Ownership: Healthcare Scenarios
Scenario 1: A health IT startup with 2 reps prospecting clinic administrators by email.
- Basic, annual: 2 × $588 = $1,176 per year for 60,000 pooled credits.
- If the team reveals 1,500 emails a month (18,000 a year), it uses less than a third of its credits. Its effective cost is about $0.065 per email because most credits expire unused.
Scenario 2: A med-device team of 5 reps calling practices and hospital departments.
- Professional, annual: 5 × $948 = $4,740 per year for 240,000 pooled credits.
- Phone numbers cost 8 credits, so 240,000 credits buys up to 30,000 phone reveals a year, or 500 per rep per month. Heavy dialer use also draws from the same pool at 1 credit per 30 seconds.
Scenario 3: A healthcare agency needing SSO and custom reports.
- Organization requires at least 3 seats: 3 × $1,428 = $4,284 per year minimum.
Apollo Hidden Costs and Add-Ons
- Add-ons: Inbound (website visitor identification, form enrichment) and Advanced Dialer (international, parallel and power dialing) each cost $119 per team per month, billed annually.
- Extra credits: Bought through Settings, charged immediately, and recurring until removed.
- Seat alignment: All seats on an account must be on the same plan, so you can’t put one power user on Professional and the rest on Basic.
- Annual commitment: Switching from annual to monthly means waiting until the annual term ends. Downgrades take effect immediately with no refunds for unused time.
- Negotiated contracts: Vendr, a third-party marketplace, reports a median Apollo contract of about $19,000 per year and an average discount of about 30% (February 2026 data).
How to Choose the Right Apollo Plan
Work backward from your monthly activity, not from the feature list:
- Estimate reveals per rep per month. Count email reveals and phone reveals separately.
- Convert to credits. Emails × 1 + phones × 8 + expected enrichment and dialer use.
- Compare with plan allowances. On annual billing, Basic gives each seat 2,500 credits per month on average, Professional 4,000 and Organization 6,000.
- Check feature needs. If you need call recording with AI insights, unlimited mailboxes or A/Z testing, you need at least Professional. SSO or custom reports require Organization.
- Check record selection limits. Basic allows 1,000 records per selection, Professional 2,500 and Organization 10,000, which matters if you build large lists of hospital contacts.
Ways to Keep Apollo Costs Under Control
- Set per-user credit caps so one rep doesn’t drain the shared pool early in the cycle.
- Reveal emails before phones. Phones cost 8 times more credits, so reserve them for high-priority accounts.
- Start monthly, then switch. Apollo allows switching from monthly to annual at any time, with payments prorated, but not the other way round mid-term.
- Remove unused add-on credits before renewal, because they renew automatically.
- Report bounces. Apollo refunds the credit when a verified email bounces within 30 days.
Healthcare Considerations
Before you commit, check how well Apollo’s data matches your healthcare targets.
What Apollo offers for healthcare (official pages):
- Physician and hospital landing pages mention filtering “by specialty, hospital, region” and verified hospital direct dials.
- A data set of 240M+ contacts and 30M+ companies, with 65+ filters.
- A credit refund if a verified email bounces within 30 days of reveal.
What we could not find publicly:
- NPI numbers, state license data or physician counts.
- A dedicated healthcare dataset or HIPAA statement.
Editorial analysis: Apollo is good value for reaching business roles at healthcare organizations, such as practice managers, IT leaders, procurement and executives. For clinician audiences segmented by specialty and NPI, many teams add a healthcare-specific data source. MedicoLeads, for example, supplies specialty, NPI and license fields with 45-day revalidation, and its lists can be loaded into Apollo sequences through your CRM.
Is Apollo.io Worth It for Healthcare Teams?
Apollo is likely worth it if:
- You sell to healthcare administrators, executives or vendors.
- You want data, sequencing and dialing in one affordable tool.
- Your reps will actually use most of their credits.
Apollo may not be enough on its own if:
- Your targets are physicians, nurses or pharmacists by specialty.
- You need NPI-level matching for compliance or territory alignment.
- Your outreach depends heavily on phone numbers, which cost 8 credits each.
Apollo Free Plan Limits vs the 14-Day Trial
Apollo’s free plan gives 900 credits per seat per year, enough for a quick look at hospital and clinic coverage. Basic and Professional also offer a 14-day trial with credits and access to most features. For a healthcare evaluation, use the trial to test your real target titles, such as practice administrators, directors of nursing or hospital IT leaders. Measure how many verified emails and phone numbers you get before you choose a paid plan.
Alternatives to Consider
- ZoomInfo: Enterprise depth and intent data, with quote-based pricing.
- Lusha: Fast lookups; 1 credit per email and 5 per phone.
- UpLead: Published plans where one credit unlocks a contact’s email and mobile.
- MedicoLeads: Healthcare-only lists with clinician segmentation, priced by quote.
Final Verdict
Apollo’s published prices are among the most transparent in sales intelligence. At about $0.02 per email credit when fully used, it is very affordable for organizational healthcare prospecting. The real cost rises with phone-heavy workflows, unused credits and add-ons.
Pick the plan based on your credit needs and the features you’ll actually use, not the headline price. If your pipeline depends on clinicians, budget for a healthcare-specific data source alongside Apollo.
FAQs
How much does Apollo.io cost per month?
As of October 2026, Basic is $49 per seat per month billed annually ($65 monthly), and Professional is $79 billed annually ($99 monthly). Organization is $119 per seat per month, annual only, with a 3-seat minimum.
How many credits does a phone number cost in Apollo?
A phone number costs 8 credits. An email costs 1 credit.
Do Apollo credits roll over?
No. Apollo states that unused credits expire at the end of each billing cycle, including purchased add-on credits.
Does Apollo have a free plan?
Yes. The free plan includes 900 credits per seat per year on annual billing (shown as 75 per month on monthly billing), with limited features.
Does Apollo have NPI numbers for healthcare providers?
Apollo’s public pages do not mention NPI data. Its physician pages mention filtering by specialty, hospital and region.
What is the minimum cost of Apollo's Organization plan?
Organization requires at least 3 seats at $119 per seat per month billed annually, which comes to $4,284 per year.
Can I get a refund on bounced Apollo emails?
Apollo states that if a verified email bounces within 30 days of the reveal, the email credit is refunded.
How much does an Apollo mobile credit cost?
A phone number reveal costs 8 credits. On Basic billed annually ($588 per seat for 30,000 credits), that works out to about $0.16 per phone number if every credit is used. Unused credits raise the real cost.